Case Study
A $2B global flooring company struggled with fragmented customer data across 15 global teams and 25+ disconnected systems, causing duplicate records and lost sales opportunities.
DataCatalyst implemented a targeted MDM solution using our Accelerate methodology, consolidating and cleaning 500,000 customer records with unified legal entity hierarchies.
70% reduction in duplicate records, significantly faster order processing, increased contractor upsells, and the establishment of a single, trusted customer view across the global organization.
A $2B global leader in flooring solutions was facing significant data challenges that directly impacted their business operations and customer relationships. With 15 global sales and customer service teams operating across different geographic markets, the company struggled with fragmented customer data, inconsistent product specifications, and inefficient data management processes.
Their complex business reality included 25+ regional ERPs and legacy systems gained via acquisitions, creating disconnected data silos that prevented a unified view of their customers and products – a critical barrier to their continued global growth.
The flooring company identified several critical needs that required immediate attention:
These data challenges were eroding their operational effectiveness and customer relationships, and impacting their bottom line through lost sales opportunities and inefficient processes.
DataCatalyst’s business-driven approach saw us working closely with the client to diagnose the root causes of their data challenges. Our lean team of data experts engaged with 40+ stakeholders across Sales, Customer Service, and Supply Chain departments to understand their specific data needs and pain points.
Through collaborative workshops, we helped the client map their current data processes and envision a future state where data would flow seamlessly across the organization. Together, we determined that an MDM implementation focused on customer data would provide the foundation needed to solve their most pressing challenges.
Applying our proprietary Accelerate methodology, we prioritized business value and ensured a focused implementation that would deliver results quickly and efficiently. This approach allowed us to identify the minimum viable product (MVP) that would address the client’s most critical needs first, establishing a foundation for future data initiatives.
The solution developed was a comprehensive MDM implementation that consolidated approximately 500,000 customer records, including architects, contractors, and retailers. Key components of the solution included:
DataCatalyst’s deep expertise in data management, governance, and MDM implementations was crucial to the project’s success. Our purpose-built team of seasoned experts worked efficiently, delivering value quickly while maintaining a focus on the client’s business objectives.
Implementing the MDM solution required significant changes in how the client approached data management:
These changes were challenging as they required both technical implementations and cultural shifts in how different departments viewed and valued data as a strategic asset. DataCatalyst’s collaborative approach helped ensure successful adoption across the organization.
The client saw impressive results from the MDM implementation:
These outcomes directly addressed the business challenges that had been hindering their growth and operational efficiency, delivering tangible business value and a rapid return on investment.
The MDM implementation produced lasting changes for the flooring company:
These foundational changes have transformed how the company uses data as a strategic asset, enabling more informed decision-making and improved customer experiences. The successful implementation has established a platform for continued data innovation and competitive advantage in the market.